Traditional marketing focuses on finding customers using broad techniques that can often have a “Hey look at me” annoyance factor. While we firmly believe there is a place for outbound marketing like print, digital and radio ads, we like to combine those channels with inbound marketing practices to attract new customers.
What are some of the cornerstones of inbound marketing?
√ Blog articles that people subscribe to and look forward to reading and share with others
√ e-books that potential customers can download from your site
√ Social media marketing personalized to your client persona
√ Analytically picking keywords, optimizing website pages, and building links around the terms your ideal buyers are searching for – the new generation in SEO
√ Monitoring progress and providing detailed reports on ROI