A logo is the first introduction to your brand, so you want to make a good impression when you set out to develop your identity. Think about some of the most recognizable brands in the world: Apple, McDonald’s, Disney. What do they all have in common? They are simple, yet distinct and conjure up expectations of quality.
Here are some potential pitfalls to keep in mind when designing a logo
Lots of color may make for a great piece of art, but not a great logo. Use color, but keep it to two or three colors max, or your design will look busy. Think about how it will look on a business card, hat or t-shirt. Then design it in black and white.
Make sure your font is readable. Sure there are a lot of fun fonts out there, but you want your name to be easily recognizable
√ Special Effects
Drop shadows, outlines, and mirrors are all cool, but remember you are working with a small image that will print in a small space. Keep the design crisp and clean.