Develop Your Identity

A logo is the first introduction to your brand, so you want to make a good impression when you set out to develop your identity. Think about some of the most recognizable brands in the world: Apple, McDonald’s, Disney. What do they all have in common? They are simple, yet distinct and conjure up expectations of quality.

Here are some potential pitfalls to keep in mind when designing a logo

√ Color
Lots of color may make for a great piece of art, but not a great logo.  Use color, but keep it to two or three colors max, or your design will look busy. Think about how it will look on a business card, hat or t-shirt. Then design it in black and white.

√ Font
Make sure your font is readable. Sure there are a lot of fun fonts out there, but you want your name to be easily recognizable

√ Special Effects 
Drop shadows, outlines, and mirrors are all cool, but remember you are working with a small image that will print in a small space. Keep the design crisp and clean.

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