Designing (or redesigning) your website isn’t merely an exercise in aesthetics. Sure, the purely visual elements will likely get the most attention, but a great website redesign also requires that you consider what’s under the hood so you can improve your online presence.
A flashy exterior doesn’t help much if the actual machine fails to function. If your buyers can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks.
When it comes to your website design, we make form and function with an agile, growth driven design strategy a package deal.
Here are a few things to consider:
√ What’s the purpose of your site?
Are you educating people about your services? Selling a product? Looking for new clients?
Every design choice needs to be implemented with the user in mind. Understand why your site exists, and who your user is first.
√ Is your site mobile friendly?
85% of all Internet searches are completed on a mobile device. If your site isn’t designed to be mobile friendly, it won’t rank well with the search engines, and more importantly, won’t attract the users that you want to convert to buyers.
√ Are your images optimized?
While flash is a thing of the past thanks to “i” devices that can’t read them, a site with images is much more appealing than one with only words. Use custom photography when you can, or purchase stock images, and make sure your images are optimized to load quickly. No one wants to wait around for your site to load. Especially potential customers.
√ Add “call to action” buttons
Buy now? Find out more? Join? Donate? Whatever you want visitors to do, make it plan and simple how to do it.
√ Show your expertise
Whether it’s in blog articles or product samples, show visitors that you have the experience and expertise they are looking for.
√ Search Engine Optimization
SEO is always evolving, so it will always be ongoing. The focus has shifting toward optimizing content for visitors themselves, as opposed to loading up your pages with lots of key words for search engines.